Think about your favorite stories, whether in books or movies. What is it about them that moves you? That intrigues you? That causes you to see the people in them, relate to them, care about them? That affects your heart, your mind, down to the marrow of your bones?
Because without that, there really is no story. There's just a text book.
And truly, how does a writer or director or actor do this? How do we engage the reader, listener, viewer, draw them into the story and make them part of it? Even the most famous writers have had to address this.
Even Charles Dickens.